Wednesday, October 31, 2007

Media Map

My group members Laura, Katrina and I decided to do our Media Mapping Project on CanWest Global Communications. When we met, we didn’t know whether or not to do big companies like Disney ©, so we decided to stick to our Canadian roots instead. Laura, Katrina and I mapped out the company and the different branches they own on a Bristol board. Here is what we got:

CanWest Global
Broadcasting/Cable

Global Television Network
DejaView
Fox Sports World Canada
Mystery TV
TVtropolis
X-Treme Sports

Internet
CanWest Entertainment
Canada.com

Publishing
Calgary Herald
Edmonton Journal
Montreal Gazette
National Post
Ottawa Citizen
Vancouver Sun

We decided on this information to be used, and as we printed out all the necessary company logos and information for our web, Laura volunteered to take the poster home and put it all together on a Bristol board. We learned that major companies are owned by even bigger companies who take earn a portion of their shares. We also learned that a company is never really alone and is linked to some of familiar names in the industry.

Smoke and Choke

My current classmates actually don't know this, but I am a virgin. Shocked much?

I turn 19 in less than a month and out of all my close friends from high school, I am the only one who has not engaged in sexual contact in any shape or form. Am I nun; of course not. That’s just pure ignorance speaking. I have morals, and I don’t want to make mistakes I will regret. I am not ready and don’t feel the need to be in a relationship with someone who is a ‘sex fiend’. That’s another thing I am staying away from, becoming a “sex demon”, as Jon Heder would mention it.

When the subject of AIDS was brought up in class today, it did not occur to me to ask my friends if they ever thought about getting tested. One of my guy friends has had numerous sexual partners, but he seems so confident and sure of himself that he is ‘clean’.

It’s the same with cigarettes and drugs; I am a virgin. I never lit up a cigarette or ‘smokes a spliff’ as people would call it today. There are a couple of reasons why I chose not to smoke, my health and a personal family-related matter.

Not only is it a dirty habit, but I lost my great-grandfather (not my grandfather, my GREAT-grandfather) because of tobacco. He had a tumor in his lungs, and rather than follow through with an operation procedure my mother kept begging him to do, he asked her to let him be and move on. I cried a lot that month, and I think this is as close of an emotion I can get to Mark Lipton’s feelings on how he lost two of his partners to aids. My deepest condolences to you Mark, I’m sorry you had to live through a traumatic experience in a day where AIDS was not as controlled as it is today.


Blades of Glory. Dir. Josh Gordon and Will Speck. Perf. Will Ferrell, Jon Heder. DVD. Paramount, 2007.

Tuesday, October 16, 2007

Believe Me; Toxic Sludge is Good for You

Mmm Sludge. Delicious?

I’m going into public relations as my specialization, so it was a relief to see the down falls to the public relations industry. I honestly found this book to be direct and straight-forward; I didn’t have to go all loopy with observations in trying to understand what was being said.

When talking about the tobacco industry, I could not help but think of the movie Thank You for Smoking. The spokesperson for the tobacco industry in this movie persuades his audience as well as his enemies, to believe the messages he projects on cigarettes. The same message is portrayed in Toxic Sludge. The tobacco industry makes it their responsibility to market their product with health warnings on the results of smoking. Even though they take it upon their responsibility to show these caution warnings, they still make money off of the addictive products they are distributing. If a company has such a damaging product, why do they keep it on the market? The answer is money. Money makes everyone go crazy, and they will do just about anything to get as much as they can; even if it means killing their consumers to get it.


Stauber, John and Sheldon Rampton. Toxic Sludge is Good for You; Lies, Damn Lies and the Public Relations Industry. Monroe: Common Courage P, 1995.

Thank You for Smoking. Dir. Jason Reitman. DVD. Paramount, 2006.

Thursday, October 11, 2007

Project Burma; preliminary stages

For our activist group project, we wanted to raise awareness about the protests in Burma. There are monks rallying together to raise awareness of their fight for democracy and freedom of speech. The monks in Burma are peacefully protesting in order to spread the concern of the mistreatment of fellow Burmese citizens.

I discovered that this began
August 19, 2007, less than two months ago. The Burmese military and the government shows no mercy and does not publically speak of what has occurred. They are told to shoot anyone on sight if they appear to be escaping. Children are now recruited to fight in the military because adults will no longer be a part of it. A boy told Human Rights that he was forced into the military at the age of 11. He was unable to resist or else they would kill him and the rest of his family. Children are now forced to fight and it is unfair as to how far the Burmese government will go.

Thousands have already been put behind bars and are constantly tortured and mistreated.

On our first official group meeting, we ran a couple of ideas amongst our group members and decided to do a form of a fundraiser. We did not know what would be the best solution to raise awareness, and decided that a concert will be the best idea. We are currently getting ideas together and everything else is still in the preliminary stages, but hopefully we can make this work within the month =)


http://www.witness.org

Follow the Yellow Brick Road!

Where Am I Going? Where Did I Come From? How Will I get There?

These are the three questions Mark Lipton says will be the most important ones that we want to know in life. As far as I am concerned, things aren't written in stone; Dorothy didn't know how to find Oz without being told to follow the yellow brick road. No offense to Dorothy, but she had it easy. The people of Munchkinland told her where to go, where as I have to follow my own path.

I know that my ancestors came from China, moved to the Philippines where my parents met, and then to Canada where I was born and raised. That covers where I came from.

The direction I would like to go is obviously a media dominated field. I am specializing in public relations, where I would hopefully like to promote companies to the public. I am comfortable with talking to strangers on just about anything, so I hope to achieve a career where my position has me socially interacting with people. That is as far as I hope to be going.

On the concept of how I will get there, I am currently taking the steps to achieving my goals by attending university. I stayed back a year at high school for a “victory lap” because I was unsure of whether or not I wanted to go into Theatre Arts (my previous choice one year ago). As I attended school, I realized I wanted to go into the media field to fulfill my need to be happy in life. I believe in order to get to a career I will be satisfied with, I have to receive an education and make my contacts as I go along. University was the giant leap I took in order to go into the direction of my choice. Although my journey has just begun, I am still having fun as I go. To be honest, my mother was not too happy with my choice of going to Guelph Humber rather than other popular school names. I told her in order for me to specify into what I like, I needed to go to Guelph Humber to obtain a better learning experience. A month and a half into the semester, my mother still believes I am ‘wasting my time’, but I decided in order to get to a destination I want, I have to follow my own yellow brick road.

I can also say I finally have a gist of semiotics! I don’t think I ever laughed so hard in class as I did yesterday with my classmate Erin. After Mark Lipton mentioned Missy Elliot “crawling out of a back door hole behind the scenes,” Erin and I burst with laughter at the very image. In all seriousness though, Mark Lipton did touch upon a serious topic on how the attractive, Anglo-Saxon female dominates the African-American female figure. I decided to do my own personal research and searched the GAP jeans commercial on YouTube. After watching and analyzing the points Mark Lipton told us to pay attention to, I typed in a new search in YouTube. This time, I searched ‘Madonna, Britney Spears, Christina Aguilera, and Missy Elliot performance’. I got 2 links on the famous Britney-Madonna kiss and 3 links on the actual performance as a whole. What I noticed in the performance is a mirror image of what was seen in the GAP jeans commercial, only with two additional Anglo-Saxon women to the performance. Madonna wore a chain on the side of her leg and dressed as the groom in this wedding-themed performance. As soon as they were done with Madonna’s “Like a Virgin” they then introduce Missy Elliot for her rap solo. What I carefully analyzed about this bit was Britney, Christina, and

Madonna each rose from the very top of the wedding cake respectively. As soon as the ladies were upfront on stage, the cake was gone and half a gazebo frame was placed in the center of the stage; Missy Elliot opened the door and crawled out just like it was rehearsed in the GAP commercial. Her clothes were also out of uniform and not in a traditional sense as they were a mixture of white, black, and sparkling glitter (definitely not what you wear to a traditional wedding). ANother similarity I found was when either Britney or Christina would dance separately with Missy Elliot, they danced as equals. Whenever they would dance with Madonna, Madonna would be the dominant dancer leading. The same situation occured in the GAP jeans commercial when Missy Elliot's dancers would dance as equals, whereas Madonna's dancers would have her as the dominant figure.

I was shocked that even on public television, the producers decided to have the white women appear on top as the superior and the African American woman appear beneath them with not her clothes not as decent and singing speech nowhere near an equivalent amount to the other three ladies.

It just goes to show that racism definitely exists today through subliminal messages in the media.

Thursday, October 4, 2007

I Eat Books!!

Okay so my blog title is a lie. I don't eat books, but I do enjoy them. Here are a list of books I have enjoyed and some I have yet to read;
Books I have Enjoyed
1. Where Rainbows End by Cecilia Ahern
2. P.S. I Love You by Cecilia Ahern
3. Freakonomics by Steven Levitt and Stephen Dubner
4. Empire Falls by Richard Russo
5. The Perks of Being a Wallflower by Stephen Chbosky
6. Confessions of a Shopaholic by Sophie Kinsella
Books I want to read
1. Persuasion by Jane Austen
2. True Believer by Nicholas Sparks
3. If You Could See Me Now by Cecilia Ahern

My tastes range from mystery to girly chick flicks. What can I say? I’m a sucker for the sappy love stories.

Wednesday, October 3, 2007

Choices and Voices

My perspective on voting has changed after an hour and a half discussion on rights. It began with how voting for our provincial election in the upcoming week has a massive impact, seeing that a small percentage [22%] of Ontario citizens participate. According to The Daily on Statistics Canada, “Four in ten high school graduates delay post-secondary studies by at least one year. By age 20, two in ten high school graduates have still not enrolled in a post-secondary program”. This was published in July 2003, so the number of students postponing enrolment has surely increased in the past four years. I find this statistic to be interesting as I was unaware of the amount of Ontarians who partake in elections. This matches with the analogy made in class that those who are 18 years old can vote; young adults with post secondary education are eligible to take part in our provincial election. The fact that very few individuals contribute to our elections and chose not to continue their election says a lot about their personal beliefs.

Mark Lipton spoke about the importance of voting as well as the significance of education. In every home, young adults have a certain perspective on education. We discussed how most families value education where others imagine education is not a necessity. As Mark Lipton repeated in class, for me “education was a responsibility”. It was set for me to go to school and get a good education, for my parents were not as fortunate to have as many opportunities. I appreciate the chances given to me because of my knowledge on how my worked hard to give me a better life. Most importantly my parents gave me choices, similar to how I have the choice to vote in next week’s provincial election. My choices are influenced from the environment I have been raised in as well as the values I grew up on. Education has taken a huge role in how I perceive the world, so when I voice my opinion, I know I can be grateful for speaking up for myself.


"Paths to Post-Secondary Education Among 20-Year-Olds." Statistics Canada (2003). 3 Oct. 2007 http://www.statcan.ca/Daily/English/030704/d030704a.htm.

Tuesday, October 2, 2007

Podcasting Value Village =)

One trip to Value Village earlier today turned out to be a lot more fun than I expected. This has been my second time at going into a Value Village, and my group member Erin and I decided to view all of the things we found interesting.

Our main focus was set upon the shoes and accessories, since that had to be one of the largest selections to choose from. Erin and I decided to have some fun with our podcast and took turns trying on some extravagant items. It was a lot of fun but we showed how creative a person can be with the items they can find at their local thrift shop. Some of the items we tried on were super retro, but it made us feel good about ourselves that we were having fun in such a simple location. Another perk about shopping at a Value Village is those low on money can find decent clothing to wear for all seasons at a fraction of the price.

My best friend Nicole shops at the local Value Village near her home in Oakville all the time, and unlike me she is able to find the neatest pieces of jewellery and shoes to make it into a combination of her own. My first time in a Value Village was with her this past summer when we decided to do some ‘thrift shopping’. Even though it was the middle of July, I was searching for a comfortable sweater to become a part of my ‘bumming out at home’ outfit. I was in need of a new sweater I could wear at home while I did housework, cooking and even some homemade baking (I’m a rubbish cook, but at least I’m not afraid to try!)

As luck may have it, I was able to find a medium sized white zip-up I can proudly say I wear around the house and for my early morning jogs on a casual basis. I ran out of money since this school semester began, and I am certainly glad of my summer purchase that saved me about $30 at a shopping mall.

I told Erin of my first trip to Value Village, and she and I decided to talk about our own personal expieriences shopping for our podcast. As university students, we know we are under a budget and cannot afford neat accessories and clothes (all our money mainly goes to gas, bus tickets, and food). Erin and I thought our interesting finds around the store made us feel happier since we were able to purchase used goods at an affordable price. As a result, we accomplished to look through used goods and make them useful for us.

A person’s trash definitely can be another person’s treasure at Value Village =).